A World for Children
This is a rebrand of the non profit Texas Christian Ministry that helps to support children that come out of domestic violence, and help to reintegrate them into a normal life. Their main focus is to keep families and siblings together instead of separating them like child protective services would sometimes do.
The purpose of this redesign was to simplify the logo, make the brand more easily recognizable, create a more functional and easy to navigate website, and create deliverables to sell for fundraising purposes.
The original logo is busy and really colorful, making it expensive to print on anything and too big to fit on pockets. The website and organization already uses the acronym AWFC so shortening that would already be better.
The graphics are generally dark and uninviting, and just kind of haphazardly thrown around wherever they need them. The goal here is to create a more inviting trademark and organization. This should also tie into their buildings.
The logo represents a circle of boys and girls as a mimic of the shape of the world; the blue and pink represent the different genders. The figures come together as also a mimic of a life raft as a way to look at the organization as a type of life saving device for the many children around the state of Texas. The simplified lettering with the complete name makes it look more complete and official.